Whole Earth
Audiobook & Ebook

Whole Earth by John Markoff | Audiobook Review

By John Markoff

Narrated by Dennis Boutsikaris

🎧 13 hours and 13 minutes 📘 Penguin Audio 📅 March 22, 2022 🌐 English

About This Audiobook

Told by one of our greatest chroniclers of technology and society, the definitive biography of iconic serial visionary Stewart Brand, from the Merry Pranksters and the generation-defining Whole Earth Catalog to the marriage of environmental consciousness and hacker capitalism and the rise of a new planetary culture - the story behind so many other stories

Stewart Brand has long been famous if you know who he is, but for many people outside the counterculture, early computing, or the environmental movement, he is perhaps best known for his famous mantra “Stay Hungry. Stay Foolish.” Steve Jobs’s endorsement of these words as his code to live by is fitting; Brand has played many roles, but one of the most important is as a model for how to live.

The contradictions are striking: A blond-haired WASP with a modest family inheritance, Brand went to Exeter and Stanford and was an army veteran, but in California in the 1960s he became an artist and a photographer in the thick of the LSD revolution. While tripping on acid on the roof of his building, he envisioned how valuable it would be for humans to see a photograph of the planet they shared from space, an image that in the end landed on the cover of his Whole Earth Catalog, the defining publication of the counterculture. He married a Native American woman and was committed to protecting indigenous culture, which connected to a broader environmentalist mission that has been a through line of his life. At the same time, he has outraged purists because of his pragmatic embrace of useful technologies, including nuclear power, in the fight against climate change. The famous tagline promise of his catalog was “Access to Tools”; with rare exceptions he rejected politics for a focus on direct power. It was no wonder, then, that he was early to the promise of the computer revolution and helped define it for the wider world.

Brand's life can be hard to fit onto one screen. John Markoff, also a great chronicler of tech culture, has done something extraordinary in unfolding the rich, twisting story of Brand’s life against its proper landscape. As Markoff makes marvelously clear, the streams of individualism, respect for science, environmentalism, and Eastern and indigenous thought that flow through Brand’s entire life form a powerful gestalt, a California state of mind that has a hegemonic power to this day. His way of thinking embraces a true planetary consciousness that may be the best hope we humans collectively have.

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Imagine lying on a rooftop in San Francisco in 1966, acid in your bloodstream, watching the sky curve above you, and wondering why no one has seen a photograph of the entire planet from space yet. Most people in that situation would let the thought dissolve with the morning. Stewart Brand printed buttons. 'Why Haven't We Seen a Photograph of the Whole Earth Yet?' The buttons sold. NASA eventually provided the image. Brand put it on the cover of the Whole Earth Catalog. The audiobook edition of John Markoff's biography begins, in effect, with that question and spends thirteen hours showing you what kind of person asks it and actually follows through.

Brand is one of those figures who occupies a prominent position in the oral history of Silicon Valley and the American counterculture without having a clearly legible public identity to most people outside those communities. He was a Merry Prankster who went to Exeter and Stanford. He married a Native American woman and became a committed advocate for indigenous culture while also becoming one of the earliest and most influential voices for what would become personal computing. He has spent decades outranging environmental purists by insisting that nuclear power belongs in the toolkit for fighting climate change. He authored the Whole Earth Catalog's famous tagline 'Access to Tools,' which Steve Jobs later repurposed as 'Stay Hungry. Stay Foolish.' These contradictions are not incidental to who Brand is. They are what makes him worth a book.

Boutsikaris Brings Engaged Intelligence to Dense Nonfiction

John Markoff brings genuine authority to this biography. A longtime technology journalist and author of several books on hacker culture and the early computer industry, Markoff has the background to contextualize Brand's contributions without needing to explain them from scratch. The biography is rigorously researched and densely sourced, which gives it the texture of institutional history alongside personal portrait. When Markoff traces the relationship between the Whole Earth Catalog's philosophy of individual empowerment through tool access and the ideology that shaped the early internet, the argument is earned rather than asserted.

Dennis Boutsikaris narrates the audiobook, and the casting is appropriate for a text of this intellectual weight. Boutsikaris has experience with dense nonfiction and brings the right quality of engaged intelligence to material that is occasionally highly technical and occasionally poetically atmospheric. The thirteen-hour runtime is not padded. Brand's life resists compression because the connections matter, and what Markoff describes as the streams of individualism, environmentalism, and indigenous thought that run through Brand's life require space to show their convergence properly.

An Intellectual Genealogy for Personal Computers

For listeners who grew up with personal computers, the internet, or the open-source software movement, this audiobook functions partly as an intellectual genealogy. Brand did not invent those things, but he shaped the culture that made certain versions of them possible. Understanding how the Whole Earth Catalog's ethos of distributed access to information translated into the WELL, one of the first online communities, and from there into certain foundational assumptions of early internet culture, is one of the more illuminating stories available in the technology biography genre.

Reviewers have described it as 'first-rate biography of this enigmatic and influential figure whose work continues to shape our culture' and as a book that communicates 'the freewheeling atmosphere of technology, activism, environmentalism and exploration' that made Brand possible. Both descriptions are accurate. Markoff is unusually skilled at the biographer's central task, which is to make a historically specific context feel inhabited rather than described from outside.

A Refusal to Adjudicate, Not a Bug

Listeners expecting a technology history primarily might find the early chapters, which cover Brand's childhood, his time with Ken Kesey's Merry Pranksters, and his involvement with Native American communities, to be slow builds toward the material they came for. Markoff's argument, and it is a real argument, is that you cannot understand Brand's intellectual contributions to computing and environmentalism without understanding the particular formation that preceded them. He is right, but the payoff requires patience in the early going.

The biography also does not shy away from the controversies Brand has generated across his career. His embrace of nuclear power and genetic engineering as environmental solutions has made him a genuine antagonist to significant portions of the environmental movement that he helped create. Markoff treats these positions with journalistic neutrality rather than editorial conclusion, which may frustrate readers who want the biography to deliver a verdict. The refusal to adjudicate is a feature, not a bug. Brand himself has never been interested in settled positions.

The audiobook's treatment of Brand's later career, including his work with the Long Now Foundation and his ongoing engagement with the question of what civilization needs to do over the next ten thousand years, is among the more intellectually stimulating sections in the final third. Markoff is at his best when tracing the continuity between Brand's early counterculture convictions and his later techno-optimist positions, showing that the apparent contradictions are less contradictions than consistent applications of a set of foundational commitments that have not changed as much as they might appear to have. For listeners who have followed Silicon Valley's culture wars around nuclear power, genetic engineering, or long-term thinking, the biography provides useful genealogical context.

The Middle Sections Some Readers Will Find Demanding

This audiobook rewards listeners with interest in the intellectual history of the American West, the counterculture's relationship to technology, or the biography of genuinely singular figures who do not fit expected templates. Background knowledge of the Whole Earth Catalog, the WELL, or early Silicon Valley culture will enrich the listening experience but is not required for the biography to make sense.

Readers who prefer tight narrative biography over comprehensive institutional history may find the middle sections demanding. But for listeners who want to understand how a specific set of ideas developed in a specific time and place and went on to shape the assumptions we still largely live inside, Markoff's biography of Brand is among the most substantive things available in its space.

At a Glance

  • Narration: Dennis Boutsikaris brings the right register of engaged intelligence to Markoff's densely researched text, handling both the personal narrative and the institutional history without losing the thread between them.
  • Themes: The counterculture's relationship to technology, environmental pragmatism, the philosophy of tool access and individual empowerment
  • Mood: Dense and intellectually rewarding, with the texture of genuine historical investigation
  • Verdict: A rigorously researched biography that makes a compelling case for Stewart Brand as one of the stranger and more consequential figures in American intellectual history.

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What Listeners Are Saying

★★★★★

A most inspirational person of the 20th and he current Century

Read the book in just a few days. Read for a variety of reasons. It is a story of a man on a lifelong quest to be the best that he could be, a man with a true planetary perspective, a man always taking on what he thought to be...

- Robert N Newman
★★★★☆

An American original

This biography of Steward Brand a great job communicating the freewheeling atmosphere of technology, activism, environmentalism and exploration that led Brand to thrive in the communal North Beach area of San Francisco and pioneer important innovations like the Whole Earth Catalog and the Long Now Foundation that have inspired a...

- Ashutosh S. Jogalekar
★★★★★

Thoughtful and illuminating

First-rate biography of this enigmatic and influential figure whose work continues to shape our culture.

- Jim
★★★☆☆

poor Kindle product

This is a decent account of the interests and pursuits of Stewart Brand, an interesting man who greatly influenced my early reading and learning via Whole Earth Catalog and Coevolutionary Quarterly. The Kindle "production" of this book, at least in its early release, is shoddy. Several dozen paragraphs were duplicated...

- Amazon Customer
★★★★☆

We are as Gods

“We are as Gods and we might as well get good at it.” This quote from the original Whole Earth Catalog (1968) epitomizes what has been called Brand’s techno-optimism, manifesting in the sixties as a mixture of back-to-the land environmentalism, the transformative power of psychedelics, and the Bucky Fuller inspired...

- Barry Magid

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Alexandra Reed

Written by Alexandra Reed

Founder & Literary Critic