When Women Ran Fifth Avenue
Audiobook & Ebook

When Women Ran Fifth Avenue by Julie Satow | Audiobook Review

By Julie Satow

Narrated by Karen Murray

🎧 10 hours and 9 minutes 📘 Random House Audio 📅 June 4, 2024 🌐 English

About This Audiobook

NEW YORK TIMES BESTSELLER A glittering portrait of the golden age of American department stores and of three visionary women who led them, from the award-winning author of The Plaza.

A BEST BOOK OF THE YEAR: Vogue, Smithsonian, New York Post, and Financial Times

"Ms. Satow’s carefully researched book is compulsively readable: I found myself dashing through it like a novel. She portrays the women with verve; we get a glimpse into their lives, as well as a sense of what it was like at each of these retail meccas." - The Wall Street Journal

"Compelling and colorful" - The Washington Post

The twentieth century American department store: a palace of consumption where every wish could be met under one roof - afternoon tea, a stroll through the latest fashions, a wedding (or funeral) planned. It was a place where women, shopper and shopgirl alike, could stake out a newfound independence. Whether in New York or Chicago or on Main Street, USA, men owned the buildings, but inside, women ruled.

In this hothouse atmosphere, three women rose to the top. In the 1930s, Hortense Odlum of Bonwit Teller came to her husband's department store as a housewife tasked with attracting more shoppers like herself, and wound up running the company. Dorothy Shaver of Lord & Taylor championed American designers during World War II--before which US fashions were almost exclusively Parisian copies--becoming the first businesswoman to earn a $1 million salary. And in the 1960s Geraldine Stutz of Henri Bendel re-invented the look of the modern department store. With a preternatural sense for trends, she inspired a devoted following of ultra-chic shoppers as well as decades of copycats.

In When Women Ran Fifth Avenue, journalist Julie Satow draws back the curtain on three visionaries who took great risks, forging new paths for the women who followed in their footsteps. This stylish account, rich with personal drama and trade secrets, captures the department store in all its glitz, decadence, and fun, and showcases the women who made that beautifully curated world go round.

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At a Glance

  • Narrator: Karen Murray's narration captures the period's texture and the three protagonists' distinct registers with intelligence and restraint; she suits the Wall Street Journal's description of the book as 'compulsively readable.'
  • Subjects: Women's leadership in commercial spaces, department store as social institution, American fashion independence
  • Tone: Stylish and meticulously researched, with the pleasure of well-told institutional history
  • Bottom line: Julie Satow's triple portrait of Hortense Odlum, Dorothy Shaver, and Geraldine Stutz is one of the most fully realized pieces of American business history in recent memory, and Karen Murray's narration does it full justice.

Hortense Odlum walked into Bonwit Teller as a housewife trying to save her husband's department store and left it as the woman who ran it. Dorothy Shaver earned the first million-dollar salary of any American businesswoman, at Lord and Taylor, during the same decade when US fashion still deferred entirely to Paris. Geraldine Stutz reinvented Henri Bendel in the 1960s and spent the next decades watching copycats try and fail to replicate what she had made. When Women Ran Fifth Avenue, narrated by Karen Murray and written by journalist Julie Satow, is an audiobook that treats these three careers as the New York Times bestseller it became suggests they deserve: as major chapters in the history of American commerce and of women's presence within it, not as footnotes to the stories of the men who owned the buildings.

Odlum Unlikely, Shaver Ambitious, Stutz Visionary

Satow's previous book, The Plaza, established her credentials as a writer who can find genuine human drama inside institutional history, and she deploys those skills here with confidence. The three women she profiles are not presented as uniformly sympathetic or flawless; each of them operated within and through the constraints of her era, made choices shaped by the social architecture around her, and achieved things that were genuinely extraordinary by any measure. Odlum is the most unlikely - a housewife with no retail background who recognized that women shopping the store were people like herself and transformed the buying experience accordingly. Shaver is the most strategically ambitious - her campaign to champion American designers during World War II was simultaneously a wartime practical necessity and a long-term repositioning of the entire US fashion industry. Stutz is the most visionary - her intuitive sense for what chic shoppers wanted before they knew they wanted it produced a store that felt like a personality rather than a floor plan.

The Wall Street Journal described the book as "compulsively readable," comparing it to a novel. This is accurate in the sense that Satow sequences and develops her material with narrative momentum rather than in the register of formal history. One reviewer from a book club notes that the histories "are well researched and bring back great memories," while another observes that the book functions as "a well-researched archival study" - which is both a compliment and a calibration note. This is serious, sourced journalism, not novelistic invention. The pleasures are real but they are the pleasures of reporting done well rather than of fiction.

Murray Avoids Vocal Whiplash Across Three Careers

Karen Murray's narration is a genuine asset. She reads Satow's prose with the assurance of a narrator who has done her research - the period details, the retail terminology, the fashion vocabulary specific to each store's identity all land correctly, and she moves between the three women's stories without the vocal whiplash that can afflict audiobooks with multiple subjects. Murray's register suits the book's particular tone: stylish without being superficial, authoritative without being academic. The ten-hour runtime mirrors the book's ambition; Satow has three complete careers to cover, and the audio format rewards the full commitment rather than encouraging the skimming that a print reader might do through the more densely archival sections.

The audiobook also benefits from what the format does for institutional history specifically. The department store as social institution - the place where women found a kind of public life in the early twentieth century, where class aspiration and commercial transaction and genuine aesthetic pleasure intermingled - is a world that requires sustained description to make sensory. Murray's narration gives physical texture to Satow's descriptions of the stores' interiors, the rhythm of shopping seasons, the specific atmosphere of each address. For listeners who have spent any time in the remnants of that retail world, the audio recreation of it is genuinely evocative.

Business History Carrying Real Human Texture

The book is structured around three separate biographical arcs rather than a single continuous narrative, which means it will pause the momentum of one story to develop another. This is the right structural choice given the material - running all three careers simultaneously would create confusion - but listeners who become deeply invested in one woman may find the transitions to the next chapter slightly disruptive. Satow is careful to maintain thematic continuity across the three arcs, and the connections between what Odlum built, what Shaver transformed, and what Stutz reinvented become clearer as the audiobook progresses. The full picture emerges in retrospect.

The reviewer who expected "something entirely different" and found a "well-researched archival study" is a useful warning for a specific type of reader. Satow does not fictionalize, does not invent scenes, and does not reduce her subjects to their romantic lives. The personal drama is present - Stutz's relationships, Shaver's ambition navigating the limits imposed on women in the corporate structure, Odlum's improbable trajectory - but it is always in service of the institutional story. This is business history with human texture, not biographical narrative with business context. The distinction matters for setting expectations.

Readers of Satow's The Plaza, and of Orlean

American business history readers with an appetite for well-documented institutional narrative will find this among the more satisfying entries in the genre. Fashion history enthusiasts will find Satow's treatment of Dorothy Shaver's campaign for American designers particularly valuable - it is a story that shaped the entire postwar US fashion industry and is underappreciated in most fashion history. Listeners who enjoyed Satow's The Plaza or who engage with the work of journalists like Susan Orlean, who brings similar archival rigor to American social history, will recognize the mode and appreciate the execution. Book clubs looking for richly sourced nonfiction that generates discussion around both historical narrative and present-day resonances about women in business will find this well-suited to that purpose.

Questions Listeners Ask

How does Karen Murray handle the audiobook's shifts between three different biographical subjects?

Murray maintains consistent vocal authority across all three arcs without creating artificial vocal distinctions between the subjects. The transitions between stories are smoothed by her pacing rather than marked by tonal shifts, which suits the book's unified thematic frame.

Does this audiobook address how these women's achievements have been recognized or forgotten by history?

Satow engages directly with the erasure of these careers from mainstream business history. The book's purpose is partly recuperative - these were not minor figures, and their absence from the standard accounts of American retail and fashion is itself part of the story Satow is telling.

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What Listeners Are Saying

★★★★★

Great reading - best to read it character by character

My book club loved this one. The three women and three stores featured are all fascinating in their own ways. The histories are well researched and bring back great memories. Because the author is a financial reporter, the stories give great insights into the reasons behind some of the business...

- Mrs Bridge
★★★★☆

Study of the fashion industry on Fifth Avenue, NYC with emphasis on three main women

As a well-written archival study, I give it four-stars. As a reader of less academic works, I give it three-stars. I expected something entirely different from this book which is on me. It is definitely a well-researched study of how women played such a contribution to the success of fashion...

- Linda Reads
★★★★★

Very interesting book!

I really enjoyed reading this. It covers the history of women in the early sales industry. Told in an engaging way and very interesting!

- Fina
★★★☆☆

I really really wanted to like this book, BUT....

Having been a Buyer for that famous Fifth Avenue store across from St. Patrick's Cathedral between 49th and 50th Streets during the 70s and 80s, I was so looking forward to learning even more about at least two of the three women than that I already knew. That was the...

- Thomas
★★★★★

Book When Women Ran Fifth Ave

Great Book! I highly recommended it.

- Amazon Customer

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Alexandra Reed

Written by Alexandra Reed

Founder & Literary Critic