Al Davis: Behind the Raiders Shield
Audiobook & Ebook

Al Davis: Behind the Raiders Shield by Bruce Kebric | Audiobook Review

By Bruce Kebric

Narrated by Scott O'Dell

🎧 11 hours and 22 minutes 📘 Rather be Feared 📅 October 11, 2017 🌐 English

About This Audiobook

Al Davis was such a polarizing figure that people either admired or despised him. Most cared about what Davis thought on any issue, and he was captivating before an audience. Yet Davis rarely revealed much about himself, his philosophy and decision-making. Everyone knew of Davis and his catchy slogans, especially "Just Win, Baby". But no one knew much about the man. Everyone, it seemed, had a strong opinion about Davis, but precious few had enough information about Davis to proffer an informed description.

For the first time, people will receive an accurate, detailed portrayal of a man in the pantheon of notable sports figures of the 20th century, in a book chock-full of firsthand accounts from those who were present and played a role in many of the seminal moments in Davis illustrious career as the patriarch of the Raiders. Seldom is so much revealed about someone who went to such great lengths to perpetuate an aura of mystery, and control the nature and volume of information disseminated.

Bruce Kebric and Jon Kingdon have teamed with Steve Corkran to take listeners to a place long thought to be forbidden: Behind the Raiders Shield, for an unvarnished look at what it was like working for Al Davis.

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The Short Version

  • Performance: Scott O'Dell is credited alone on an eleven-hour book whose description sells it entirely on access, so the reading carries the job of making you believe you were let in.
  • What it covers: Front-office football, a subject who managed his own mystery, loyalty inside a closed organization
  • Feel: Insider, clubby, fond
  • Our call: Built for Raiders devotees and football history readers; anyone wanting a biographer's distance should look elsewhere.

Bruce Kebric has the byline on this listing, and the description immediately hands the book to two more people. Kebric and Jon Kingdon, it says, have teamed with Steve Corkran to take listeners to a place long thought to be forbidden. Three names doing the work of one credit changes what this audiobook actually is: not a biography written from a distance, but a set of firsthand accounts assembled by people who were in the building. The publisher's phrase for it is chock-full of firsthand accounts from those who were present.

The recording runs to eleven hours, twenty-two minutes, a long stretch to spend with a man the copy insists nobody really knew. Everyone had an opinion about Al Davis, it argues, and precious few had enough information to form one worth having. The pitch here is access, and access is a claim you can only test from the inside. Worth noting too that the description says listeners rather than readers, which is a small sign the copy was written with this format in mind.

Is Al Davis: Behind the Raiders Shield Worth Your Time?

What makes that claim credible is specific rather than atmospheric. A five-star response spells it out: the two men who assembled this worked in personnel, and one of them, it reports, "had contact with Al almost every day in 33 years with the Raiders." Three decades of daily proximity is a different resource from three decades of interviews. It means the anecdotes come from somebody who was in the room when a decision was made, not from somebody reconstructing it later from cuttings.

That same response, incidentally, misspells one of the three surnames, which is a small thing that points at a real one. The credits on this book are tangled. The listing names one author, the copy names three contributors, and readers writing about it are sorting out for themselves who supplied what. If you like knowing whose memory you are inside, I can tell you the ambiguity nags, and audio offers no title page to go back and consult.

Honestly, the book's weakness and its appeal are the same feature. A subject who spent a career controlling what was known about him has produced a book written by the people he controlled it around. That is simultaneously the best available vantage and the most compromised one, and nothing in the recording resolves which is doing more work. The description all but admits it, promising an unvarnished look while also promising the first accurate portrayal of a twentieth-century sports figure nobody could ever pin down. Those are two different books, and I suspect you get both.

Why Al Davis: Behind the Raiders Shield Works as an Audiobook

Somebody who filed two days after release set the stakes higher than the marketing did. Al Davis was "the self-described architect of the NFL's vertical passing game", that response says, and across the league's history "no figure in the National Football League was more controversial, more enigmatic than Al Davis." It goes on to describe a career it counts at fifty-one years, running from his early days as a young coach through his time as general manager and owner. Those are the reviewer's figures rather than the book's, but they tell you what register the audience shows up in.

Scott O'Dell holds the reading credit, and the book asks something particular of whoever holds it. A book built out of firsthand accounts is, on the page, a book of attributions: quotation marks, name tags, indented blocks that tell your eye whose memory you have entered. None of that survives the move to audio. One voice carries the authors, the sources and Davis himself, and the listener holds the attributions unaided. Sample a passage where a story passes from one participant to another, because that handoff is where the recording either helps you or leaves you to sort it out alone.

Length also gives the material room to be a football book rather than a scandal book. The description promises the philosophy and decision-making Davis rarely revealed, and it treats the slogan everybody already knows, "Just Win, Baby", as the thing to be explained rather than the thing to be repeated. Eleven hours is enough to get past the catchphrases and into how a personnel department actually argued about players, which is the part nobody outside a front office ever hears.

Weak Spots in Al Davis: Behind the Raiders Shield

Check the dates before you read these responses as responses to a recording. Three of the five were filed before the October 2017 release date on this listing, the earliest of them thirty-nine days ahead of it. One of those three is unmistakably about a physical object: a woman bought the book for her husband, "The book arrived early so I decided to read it", and the notice was written jointly by both of them once he was home, with her half and his half marked separately inside the same review. It is a charming document. It is not testimony about a recording.

Angle is the harder problem. The copy says people either admired or despised Al Davis, then assembles the book from the recollections of people who were present. That is the finest vantage for detail and the poorest for distance. Eleven hours inside one organization's memory settles into that organization's version of events whether you notice or not, and audio makes noticing harder, because you cannot see how often the same small handful of names is doing the remembering. In print, a repeated source announces itself every time your eye crosses the page.

A last small thing: the publisher field reads Rather be Feared, which is a slogan rather than a neutral imprint name. Whoever put this out was not aiming at detachment, and the packaging does not pretend otherwise.

Should You Listen to Al Davis: Behind the Raiders Shield?

A four-star response names the audience with real precision: a fan "who has stuck with the team through the rough last 15 years", for whom the book will "bring back memories with additional details from the men who were working with Al Davis everyday." That is exactly the person this recording rewards, and the same reader mentions following one of the credited contributors for years as a source of team news, which tells you how closely this audience already tracks the people telling the story. The shortest notice on the page, seven words of it, says the same with less ceremony: "A must read for any Raider fan."

Listen if you follow the sport's history and want the front-office view of one of its most argued-about figures, or if you have ever wondered how a franchise acquires a personality. Give it a miss if you want a critical biography that interrogates the man from outside, or if you want the story of the teams rather than the story of the office. Newcomers to Al Davis will follow it fine, but should expect a book that assumes you already care.

Questions Listeners Ask

Do I need to know football to follow the Al Davis: Behind the Raiders Shield audiobook?

Less than you would expect. The description sells philosophy, decision-making and personality rather than tactics, and it keeps framing Davis as a man people had opinions about without information. Familiarity with the franchise makes the anecdotes land harder, but the spine of the book is an organization and the person who ran it.

Is the Al Davis: Behind the Raiders Shield audiobook a team history?

Not really. The description points at seminal moments in his career and at what working for him was like, which makes this a portrait of a management style with a franchise attached. If you want a season-by-season history the shape is wrong; if you want to understand why the franchise behaved the way it did, the shape is exactly right.

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What Listeners Are Saying

★★★★★

Outstanding!

As was said in the Amazon blurb, Al Davis was a very interesting and often controversial figure, but not a very public one when it came to daily football operations and personal life. Jon Kingdon and Bruce Kebrec, with Steve Corkran, provide those kinds of information in a level of...

- Wren
★★★★★

A must-read for any fan of the NFL today.

They called him the Godfather, the self-described architect of the NFL's vertical passing game. In its 97 year history, no figure in the National Football League was more controversial, more enigmatic than Al Davis. From his early days as the youngest coach in the AFL to his heyday as General...

- E. R.
★★★★☆

Al Davis was the man

Great Read. A must for any Raider fan. I have fond memories of following Steve Corkran for all the latest on the Raiders. If you are a fan who has stuck with the team through the rough last 15 years then this book will bring back memories with additional details...

- EKL
★★★★★

Great Book - 5 Stars *****

Great Book - 5 Stars from both of us:(Jennifer) I bought this book for my husband, who is a huge Raider fan. The book arrived early so I decided to read it, before he got back from a business trip. Wonderful read and insight to Al Davis. For me, being...

- Jennifer L Paynton DC
★★★★★

Must read

A must read for any Raider fan.

- Rich G

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Alexandra Reed

Written by Alexandra Reed

Founder & Literary Critic